1)목표시장에의한분류
(1)Quick Service Restaurant
브랜드 사용에 있어서 퀵 서비스 레스토랑(이하 QSR)의 특징을 살펴보면 다음과 같다.
첫 번째, 브랜드 사용에 있어서 퀵 서비스 레스토랑의 가장 기보적인 속성은 브랜드 정체성(brand identity)이다. 고객들이 특정 QSR브랜드에 대해 최고라고 인식하도록 유
Help patrons experience
the premium life style they dream of.
3. Lodging industry in Korea
(2) Others – Ok San Jang
1) Ok San-Jang is
Located nearby “Auraji” in
“Jung-Sun, Gangwon-do.”
Introduced in
“My exploration for
cultural heritage”
Also called
“a small rock and story”
-Visitors can stay in
Korean traditional house
of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make manual mode. Bulgogibrothers seek effective management style in Korean food.
restaurants offering fast food and takeout services opened all over the world including Korea. Since that time, people had started to seek for food which is immediately available regardless of its ingredients. But after experiencing a rapid change and having the better quality of life, people started to have deep interests in their health. As the first step to a healthy life style, recently peop
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of different cultures, Asian Pearl’s uniqueness can be reflected in its wide variety of facilities, featuring the casino, hotel accommodation, shopping mall, convention centre, stadium, kids’ club, spa, swimming pool and more fine dining restaurants.
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
2) Restaurant
Korean, Chinese, eclipse, forms, and a buffet will be installed. The individual chef cooked directly in front of customer who is VVIP.
And the interior is in harmony with the modern and traditional interiors and panoramic luxuriously appointed, clean bathrooms, the chair is type of bar, sitting, standing should be able to choose to create evenly administered. And for dessert you c
Korean market 10 years after Lotteria was established; it was even lagging behind Burger King and KFC. But despite that it has still risen as the second largest fast - food chain in Korea.
In Korea, the number of existing fast-food stores reaches over 2000. In subway adjacent area, university town, residential area and anywhere many people live, there are surely fast food restaurants. And, beca
style of cooking in which the meat is cut into steaks and marinated in a sauce, then roasted on a hot iron plate. It has the disadvantage that the cooked meat must be carved again before serving, and that while being transferred to the table, the meat is liable to cool down and lose some of its flavor. Later on, it became possible to cook and eat the meat on the spot by using special utensils in